SCENE 1: BREAKFAST WITH TIFFANY
Copy Scenario:
The best holiday morning is breakfast in bed with Tiffany, a witty nod to the iconic film, featuring Tiffany home & accessories alongside jewelry and our famous robin's-egg blue boxes. Model wears lots of jewelry and a black dress (a subtle nod to the movie but a more “home” version).
Art Direction:
Model is sitting or lying in bed, potentially in Tiffany blue to match the styling ideas being used for our holiday campaign.
To add a hint of playful wit, she could be wearing a tiara. She is surrounded by Tiffany blue boxes, Tiffany tableware, fancy breakfast food and dessert, and champagne.
She is unwrapping a Tiffany blue box.
SCENE 2: SELF CARE IN STYLE
Copy Scenario:
Everything you need to work from home in style explores quarantine life, where work life balance is served with a dash of decadence.
Art Direction:
Model is sitting in the bathtub while writing down the holiday shopping list.
Perhaps: She is drinking champagne while doing her nails, with lots of diamonds on her hands.
Around her: champagne and champagne glass, fruit, books, notebook, pen, Tiffany candle, Tiffany trays with jewelry, Tiffany vase with flowers. Potentially include Tiffany sunglasses.
SCENE 3: GIRLS NIGHT IN
Copy Scenario:
A virtual happy hour with friends showcases diamonds, tiara and how-to tips to turn a girls' at-home hangout into the ultimate date night.
Art Direction:
Model is very dressed up, sitting by the dining table as if she's having a fine dining experience. The cat next to her indicates that she's home. The cat could be wearing Tiffany pet accessories around its neck.
Perhaps there is a phone on a tripod in front of her indicating she's video-chatting with friends.
It was a fun collaboration with American photographer Jessica Craig-Martin,
to capture the unexpected and celebratory holiday spirit.
Responsible for:
Concept, creative & art direction, shoot direction
Oversee post production, print collaterals, the Tiffany Holiday PR Book
Photographer: Jessica Craig-Martin